When customers enter your store, they are most receptive to your communication, whether a sales message, customer service message, or informational message. A targeted message at the point of sale can powerfully influence impulse buying. Fine-tuned, in-store communication effectively supplements broader advertising campaigns. As point of sale marketing, a MusicWorks' retail radio network, which can broadcast music and advertising to consumers, has the ability to influence most buying decisions.

MusicWorks' custom designed in-store messaging provides for fast activation of new marketing messages, taking retailers to the next level of store performance by anticipating and responding to the wants and needs of knowledgeable customers.

To compete with non-store retailing (catalogue shopping, online shopping, home delivery), companies must plan new shopping environments that make the shopping experience more productive. Audio marketing has been shown to exponentially affect retail sales.